Job Summary
Experience:
6.00 - 10.00 Years
Industrial Type:
Medical/Healthcare/Hospital
Location:
Bangalore
Functional Area:
IT Software - Client Server
Designation:
marketing and BD
Key Skills:
marketing and BD
Educational Level:
Graduate/Bachelors
Job Post Date:
2026-10-27
Stream of Study:
Engineering
Degree:
BE-Comp/IT
Company Description
Our client is a platform-first biotech company pioneering fast, scalable, and accessible CRISPR-based solutions. They translate cutting-edge gene technologies into powerful tools for diagnostics, disease screening, and genome engineering, designed not just for advanced laboratories, but for any setting where they are needed most. They reimagine what CRISPR can do by engineering it to work faster, more economically, and without dependence on heavy infrastructure. Our platforms are modular, programmable, and optimized for real-world deployment, from remote clinics to research labs and field environments.
Job Description
Key Responsibilities
1. Marketing (60%)
• Develop and own the overall marketing strategy for organization and its portfolio of platforms, products and services.
• Build and strengthen the brand across customer, industry, scientific, partner and other relevant audiences.
• Develop clear positioning, messaging and value propositions for the company and its different offerings.
• Plan and execute integrated campaigns across digital, social media, email, web, events, conferences, PR, partnerships and other relevant channels.
• Own and strengthen company’ digital presence, including the website, LinkedIn, social platforms, email campaigns and other digital channels.
• Drive brand visibility, audience engagement, inbound interest and lead generation, while tracking campaign effectiveness and ROI.
• Lead development of scientific and commercial content including presentations, brochures, case studies, newsletters, website content, social media and thought-leadership material.
• Work with scientific, product, diagnostics and business teams to translate complex technical capabilities into compelling customer-facing communication.
• Develop go-to-market positioning and marketing plans for new products, platforms and service offerings.
• Establish marketing plans, budgets, KPIs and reporting mechanisms and provide regular updates to management.
2. Business Development (40%)
• Work closely with leadership to support BD activities by identifying new business opportunities, partnerships, strategic accounts and market segments.
• Build and manage the marketing-to-BD pipeline and support effective follow-up of qualified opportunities.
• Monitor industry developments, customer trends, competitors, emerging technologies and new market opportunities, and translate insights into actionable recommendations.
• Manage agencies, consultants, vendors and internal team members as required, and help build the marketing function as the company scales.
Qualifications & Experience
• Bachelor’s or Master’s degree in Life Sciences, Biotechnology or a related field is preferred. MBA or equivalent postgraduate qualification is preferred.
• Approximately 7–10 years of relevant experience across marketing, brand, digital marketing, product marketing, and business development in the life sciences sector
• Demonstrated experience owning or managing marketing across multiple channels.
• Experience in biotechnology, life sciences, diagnostics, healthcare, deep tech or other B2B technology-led businesses is strongly preferred.
• Experience building or managing teams and external agencies/partners is preferred.
• Exposure to international markets and B2B marketing would be an advantage.
Key Skills
• Strong strategic marketing and brand-building capabilities with a hands-on execution mindset.
• Good understanding of digital and multichannel marketing, lead generation and marketing analytics.
• Strong content, communication, storytelling and presentation skills.
• Strong ability for consultative sales & business development
• Ability to understand scientific/technical concepts and translate them into clear commercial narratives.
• Strong business acumen, commercial orientation and stakeholder-management skills.
• Ability to work cross-functionally and operate independently in a fast-paced, evolving organization.
• Existing network in the healthcare ecosystem in India and other geographies
