Job Summary
Experience:
3.00 - 5.00 Years
Industrial Type:
IT-Software/Software Services
Location:
Chennai
Functional Area:
IT Software - Other
Designation:
Digital Analytics Developer
Key Skills:
Tag Manager, Adobe Launch, Adobe Target
Educational Level:
Graduate/Bachelors
Job Post Date:
24-Jul-2026
Stream of Study:
Degree:
BCA, BE-Comp/IT, BE-Other, BSc-Comp/IT, BSc-Other, BTech-Comp/IT, BTech-Other
Company Description
Our Client is an emerging provider of global IT consulting and software services. Their group is operating in the UK, USA, Australia, Germany, Hong Kong, India, Poland and Switzerland.
Mainly based in the rich cultural city of Chennai in the south east of India. Their vision is to deliver outstanding technology solutions to all of the group companies that improve business processes, drive efficiencies, support rapid growth and elevate the overall customer experience to a different level.
Job Description
Skills and Experience
• Working knowledge of Tag Management Solutions such as Google Tag Manager (GTM) or Adobe Launch
• Experience of Optimization / Testing Tools like Adobe Target.
• Good working knowledge of Web Analytics like Adobe Analytics
• Experience of working with a structured website data layer to ensure accurate data collection.
• JavaScript, jQuery, CSS, HTML experience
• Hands-on experience with network diagnostics, and network analytics tools.
• Understanding of how web applications work including security, session management, and best development practices.
Overall responsibilities
• Implement and maintain the tracking of user behaviour on public-facing website using Adobe Launch tag management system, to provide data for use in Adobe Analytics and other products.
• Support marketing teams in their use of Adobe Target and Analytics by acting as the subject matter expert and internal consultant on marketing capabilities.
• Identify opportunities to improve any existing Marketing Technology configurations and develop those opportunities proactively.
• Develop functionality by following internal development standards. Technical solution to include detailed design documentation, code, configuration, and other supporting technical documents.
• Maintain tracking updates to ensure Adobe Analytics remains up-to-date and accurate.
• Troubleshoot front end performance issues related to tagging and testing using JavaScript, jQuery, CSS, HTML
• Investigate and interpret any data issues and collaborate with analysts to support their interpretation of our analytics data.
• Setting up Adobe Target activities including but not limited to Recommendations or ‘always-on’ personalisation activities.
• Presenting the art-of-the possible to marketing teams and owning initiatives to drive product adoption and engagement with local teams
• Report on the return on investment
