Job Summary
Experience:
8.00 - 14.00 Years
Industrial Type:
IT-Software/Software Services
Location:
Hyderabad
Functional Area:
IT Software - Application Programming / Maintenance
Designation:
Digital Marketing Head/Lead
Key Skills:
Digital marketing
Educational Level:
Graduate/Bachelors
Job Post Date:
2026-02-17 12:13:23
Stream of Study:
Computer Science/IT
Degree:
BBA, BBA/BMS, BBI, BCA, BCom, BCS, BDES, BE-Comp/IT, BEd, BE-Other, BFA, BFM, BIS, BIT, BMS, BSc-Comp/IT, BSc-Other, BTech-Comp/IT, BTech-Other, CA, CS, DCA, DCS, DE-Comp/IT, DE-Other, Diploma
Company Description
Our client is India’s best online anytime, anywhere learning platforms for k – 12
empowering k12 learners with comprehensive education: math, science, and beyond
Our client is the fastest growing edtech company committed to redefining k12 education. our focus is on building a strong foundation in core subjects like math and science.
personalized learning for aspiring achievers
for grades 8 to 12, including those preparing for competitive exams like IIT-JEE, NEET etc., we offer a personalized approach to learning. our courses are designed to enhance understanding and mastery in mathematics and science, ensuring that our learners are well-prepared to excel in competitive environments. the evidence of our success is reflected in the top ranks consistently achieved by our students in IIT-JEE, NEET, and other national-level exams.
comprehensive coverage for grades 3-10
our offerings extend to students in grades 3-10 as well, with a keen focus on math, science, and english. by providing in-depth knowledge and hands-on learning experiences in these subjects, we aim to instill a love for learning and a solid academic foundation in our younger learners. this comprehensive coverage ensures that students develop both core academic skills and co-curricular competencies that are essential in today`s fast-evolving educational landscape.
nurturing young minds with innovative programs
recognizing the importance of the early developmental years, we provide innovative and engaging programs for younger students. these include the young product design program (YPDP), coding courses, higher order thinking skills etc. these are crafted to boost cognitive skills such as enquiry, logical thinking, and problem-solving, thereby strengthening their aptitude in math and science.
the Learn advantage
Our client is backed by the legacy of Asia’s largest education group, a name synonymous with academic excellence for over
Job Description
Key Responsibilities
Lead Generation & Performance Marketing Ownership
• Own and drive large-scale lead generation campaigns across:
- Meta Ads (Facebook & Instagram) – Primary channel
- Google Ads (Search, Display, YouTube)
• Build, execute, and continuously optimise performance campaigns focused on lead volume
growth, lead quality improvement, CAC and ROAS optimisation.
• Drive full-funnel campaign strategy across acquisition, remarketing, and conversion
stages.
Funnel & Conversion Optimization
• Own the end-to-end lead funnel:
Ad ? Landing Page ? Lead Form ? CRM ? Sales ? Enrollment
• Partner closely with Sales and CRM teams to improve lead-to-enrollment conversion and
reduce junk leads.
• Design and execute A/B tests across creatives, audiences, landing pages, and bidding
strategies.
Campaign Execution & Budget Ownership
• Manage and optimise large performance marketing budgets.
• Drive efficiency across key metrics such as CPL, CAC, Conversion Rates, Revenue & ROI.
• Build data-backed scaling strategies across channels.
Experimentation & Growth
• Design and execute marketing experiments to unlock growth opportunities.
• Leverage AI tools, automation, and data analytics to improve campaign efficiency.
• Stay updated with platform algorithm changes and new ad product launches.
Stakeholder & Team Collaboration
• Work closely with Product, Sales, Analytics, and Creative teams.
• Drive accountability through performance dashboards and reporting.
• Lead and mentor performance marketing teams and agency partners.
Must-Have Requirements
• 8–14 years of experience in Performance Marketing / Growth Marketing
• Strong hands-on experience running Meta Ads & Google Ads lead-gen campaigns
• Proven track record of scaling qualified leads and improving conversion funnels
• Experience managing high monthly performance marketing spends
• Strong understanding of lead funnels, CRM integration, and attribution tracking
• Prior experience in D2C or EdTech lead generation roles
