Job Details

Roles & responsibilities .
Measurement Strategy & Governance
o Own the global digital measurement framework, including objectives, KPIs, taxonomy, and metadata standards.
o Lead tagging and data collection governance using Adobe Launch.
o Partner with Privacy/Risk to ensure compliant analytics, consent, and data usage.
Reporting, Dashboards & Insights
o Build automated reporting suites and dashboards for senior leadership and operational teams.
o Be the main storyteller of kpmg.com analytic reports
o Develop actionable insights that drive improvements in content, UX, SEO, and campaign performance.
o Translate insights into prioritized backlog recommendations.
Experimentation & Personalization Enablement
o Develop and maintain a global testing roadmap (A/B, MVT).
o Define testing standards (hypotheses, sample sizing, success criteria).
o Support segmentation and personalization enablement using Adobe Target, AEM, and Analytics.
Platform Stewardship & Data Quality
o Lead analytics QA, data quality monitoring, and issue remediation with engineering/product teams.
o Ensure interoperability across Adobe Analytics, Launch, AEM, Adobe Target, OneTrust, Workfront, and BrightEdge.
Leadership Through Influence
o Coach global teams on insights, measurement, tagging, analytics tools, and experimentation.
o Create and deliver playbooks, enablement sessions, and office hours.

Educational Qualifications
BE/B Sc degree from an accredited college or university or equivalent


Work Experience
o The candidate must have to 7 to 10 years of relevant experience in a similar role, particularly in leading analytics and insights practice preferably in a B2B environment. Experience in a professional services firm would be an advantage
o Expertise with Adobe Analytics and Adobe Launch; working knowledge of AEM, Adobe Target, Workfront, OneTrust, and BrightEdge.
o Strong data storytelling and visualization capabilities.
o Experience in experimentation (A/B/MVT) and audience segmentation.
o Familiarity with digital compliance, privacy, and technology governance.



Technical Skills
o Adobe Analytics: Advanced workspace analysis, segmentation, custom metrics, and translating business needs into AA solutions.
o AEM & Adobe Target: Working knowledge of data layer design, A/B & MVT setup, QA, and Target - AA - Launch integrations.
o Measurement frameworks: Develop KPI structures including taxonomy and metadata standards and drive actionable insights to improve content, UX, SEO, and campaigns performance.
o Dashboards & storytelling: Creating automated executive dashboards and delivering clear, actionable data narratives.
o SEO & content analytics: Using BrightEdge (or similar) for keyword and performance insights; familiarity with Core Web Vitals.
o Governance & compliance: Knowledge of consent frameworks, privacy-by-design analytics (e.g., OneTrust), and compliant data handling.
o QA and data quality: Skilled in automated/manual analytics QA, debugging anomaly detection, and remediation.
o Interoperability & Integrations: Ensuring signal flow and ID consistency across Analytics, Launch, AEM, Target, OneTrust, Workfront, and SEO systems.

Behavioral / Team skills
o Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders
o Excellent communication, project management, and organizational skills to lead the analytics and insights practice o Operate as a manager-level leader within KPMG’s “Everyone a Leader” framework.
o Demonstrate structured problem solving, risk awareness, and data driven decision making.
o Drive clarity and accountability across a matrix organization.