As the son of a life agent, Our client knew from a young age that life insurance is important to any sensible financial plan. So he was surprised to learn that most of his fellow Millennials hadn-t even considered life insurance. Dustin realized the industry had lost touch with today-s buyer, and he saw the opportunity to transform how carriers connect to consumers. To realize his vision, Dustin assembled a diverse team of passionate individuals. Some were insurance veterans, and others were insurance outsiders from tech and creative backgrounds eager to bring a fresh perspective to a legacy industry. After some trial and error, the team-s ingenuity and determination gave birth to Lifetime: the platform that-s transformed the way life and annuity companies around the world sell products and engage their customers.
Started in 2012 client begins exploring business opportunities in the life insurance space, initially hypothesizing that a B2C solution is what-s needed.
In 2013 attempts to become the one centralized place for a customer-s insurance policies.
In 2014 The value proposition isn-t quite right with the policy aggregator. Our client hones in on life insurance and determines from research that the next generation of insurance buyers want more clarity on this technical, often opaque financial product. Thus, the life insurance learning platform is developed and tested.